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The two principal representations in our logo are the Compass Rose and the Gear. Behind those are icons for four of the general industries that are critical to our business - Manufacturing, Science, Military and Transportation.

 

 

The Compass Rose represents a tool that is used by a navigator to choose a direction. Highpoint strives to provide decision support applications that are useful and credible enough to be used by corporate decision makers to choose strategic directions with confidence.   The Gear represents the interaction of entities in the real world. Decision-making becomes a far more complex endeavor when real-world interactions enter the picture, and such interactions often necessitate modeling and simulation in order to choose correctly between alternatives.
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